Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you.

We talked about:

The 3-ways to generate revenue

Relieve anxiety and stress by focusing on 2 & 3

Communicating with a client is an opportunity

Take amazing care of your clients

Automate your onboarding process

The value of getting in front of your clients

Never let the debt go too deep

Make sure you come back next week, we're starting a series on Customer Experiences.

Where to Find Us

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.

We talked about:

Hal Elrod's Journal Tip

Negative thoughts can happen

Emily Fletcher and Mike Michalowicz books

We live in a perpetual state of being inadequate

They aren't necessarily doing better than you

Don't be discouraged

Where to Find Us

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Follow Dawn on Instagram

Check out Traci on YouTube

Connect with Traci on LinkedIn

It is important to look at what marketing does for your business as a whole instead of just silo marketing.

We talked about:

Everything you do is traffic and content

Ads keep all search traffic up

You have to think of the overall health

In the beginning, things might just be content machine, but they can change to traffic machines

Commit to being business owners that look at the business holistically instead of in a silo

Where to Find Us:

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Follow Dawn on Instagram

Check out Traci on YouTube

Connect with Traci on LinkedIn

Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens.

Keep Your Ducks in a Row for when life happens

Keep a marketing machine running in the background

Have a strong team and hiring process

As business owners we get to architect our business

Document everything that you do

Where to Find Us:

Dawn's Instagram

Traci's LinkedIn

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.

We talked about:

Get into a zen mindset

Put marketing at the very top

Don't compare and don't copy

Run FB Ads as a visibility project

Always work backwards 

Get the FB Pixel on all of your sites 

When outsourcing

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important.

We talked about:

You don't have to be an extrovert to put out video and marketing content.

Introverts do not have to go to big events.

Mix best practices with who you are.

Repurpose content

Well-Syndicated Content

Screen-share videos & Audio

Create evergreen content

Keep moving forward every day in faith. 

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy.

You can influence 65% of the population with good images because they are visual learners.

We talked about:

Digital marketers don't often talk about packaging

People will remember your face

Marketing platforms are visual nowadays

Invest in good graphic designs

Don't drop the ball on the visuals

Have a brand board

Retarget with different visuals

Visuals include your videos

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

We talked about:

Don’t only include the features

Sales funnels need the benefit

Write a FAB Statement

Because of (feature), it will (advantage) which means to you (benefit)

Advantage vs. Benefit

Never run out of hook ideas

Do a feature dump & go through this process

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn’s 10 Secrets to Get More Clients with Email Marketing

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising?

We dig into advertising for these controversial industries like CBD.

We talked about:

A hard stance on paid advertising

Ad approval can be hard 

Have an offering outside of the restricted content 

Do the actual selling in email marketing

If you don't have other products, have your funnel around education

Be willing to slow down to speed up, instead of fighting FB

Change your domain enough to pass a human review

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom.

Remember, everyone is human.

Mistakes propel you.

There is no easy way out. 

Make it yours. 

Join a Mastermind or get coached

Get information and then adapt to your own path

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci’s Masterclass Waitlist

Dawn’s 10 Secrets to Get More Clients with Email Marketing

If you don't have a sales funnel, you are hurting your profits.

We talked about:

All businesses will grow and benefit from a sales funnel.

Sales Funnels Are a Common Sense Approach.

Congruency Is A Marketing Principle.

Businesses That Need Sales Funnels.

Share Your Expertise on a Deeper Level.

What Do You Do At No Pitch Events?

If You're Selling On Amazon?

If You Have an E-Commerce Funnel?

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.

Outsourcing is a key part of taking your business from startup to scale without losing your mind.

We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.

We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind.

We talked about:

Too Close to Your Biz 

Businesses Are Like Icebergs

It Is Not If You Could Do It But If You Should Do It

Reinvest Often

Outsource Wisely to Go From Startup to Scale

Tech Stuff Can Take Up Too Much Brain Space

You Want Exponential Growth

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.

We talked about:

Know The Length of Your Sales Cycle

Know When Your Investment Will Come Back

Have a Tripwire to Fund Your Ad Budget

Engagement Ads Can Shorten Your Sales Cycle

Nurture Emails or a Ridiculous Sales Cycle?

Be Careful With Engagement Bait on FB Ads

Create Real Life Scarcity, not Fake Scarcity

We're Sticking Around

Where to Find Us:

Get on Traci's Masterclass Waitlist

Dawn's Email Marketing Checklist

Follow Dawn on Instagram

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up.

We talked about:

Auto Webinars

Retargeting and Follow Up

Slowly Increase Your Ad Spend

Scale Horizontally

Hiring Out

Write Out Your Processes

Where to Find Us

Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season. 

Apply to Work With Divine Social

Follow Traci on Instagram 

Dawn's Email Marketing Checklist 

Follow Dawn on Instagram 

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience.

We talked about:

Human-to-Human Marketing.

Speaking Personally versus Corporately.

Getting Personal in Ads.

Asking For Replies in Email Marketing.

Automation Does Not Mean Impersonal.

Personal Touch for High Ticket Offers.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn’s New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. 

We talked about:

Not Everybody is Going to Love You

Authenticity is Believable

 Do it for the benefit of people, not just to benefit you

You are working against a BS Meeter & Short Attention Span

Authenticity in Ad Copy

Authenticity in Email Marketing

The Importance of Social Media

Using Bots in Authenticity

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Dawn's Email Marketing Checklist

Follow Dawn on Instagram

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list.

We talked about:

Vanity Metrics Do Not Equal Profitability

60/40 Split 

Deliver Your Promises

Ask People to Respond

What To Do When Your List Is Not Engaged 

Automation vs Weekly Updates

Add a P.S. and Use Cliff Hangers

Lower the Friction

Know Your Numbers

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Download Dawn's Email Marketing Checklist

Follow Dawn on Instagram

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it.

We talked about:

Conversion Rates 

Tightening The Process 

Providing Relative Content

Having a Minimum 45-Day Follow-Up

The 5 Levels of Awareness 

Getting a CRM with Lead Scoring

Getting a Fresh Set of Eyes

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.

Your offer is everything!

We talked about:

Identify what is in your killer offer

Give Massive Social Proof 

Create an Extreme Value

Have Big Bonuses 

Have Urgency

Have a Done-For-You Component

Risk Reversal and Guarantees

Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle. 

Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client.

You have to dig deep.

How knowing your perfect potential client helps in advertising.

How knowing your perfect potential client helps in your funnel.

Getting this right will make sure you attract the right people and repel the wrong people.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

Welcome back to our Reunion Show!

We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion.

What's Been Happening:

For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches.

What to Expect This Season:

We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks?

We have two totally different perspectives. We will be doing 1 show a week for the next 10 weeks.

Upcoming Episode Topics:

• Content Strategy
• Perfect Potential Clients
• Killer Offer
• Navigating the Customer Journey
• List Building & Email Marketing
• Authentic Marketing to the Masses
• Getting Personal
• Scaling Up
• Wrapping it All Up

If you're a new listener, welcome. If you're a longtime listener, we're sending so much big love to you!

Where to Find Us

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together!

Also, Happy Hour Marketing needs your help!

Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business!

http://HappyHourHangouts.com/survey516

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy.

Whether you're a coach, consultant, speaker, author, small business owner, marketing director, or more, you won't want to miss this valuable continuation.

Oh, and the ladies have a little extra fun this week that might make you LOL!

Also, Happy Hour Marketing needs your help!

Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business!

http://HappyHourHangouts.com/survey516

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy.

Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy.

Grab a pen and paper because you'll definitely want to take notes!

Also, Happy Hour Marketing needs your help! 

Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! 

 http://HappyHourHangouts.com/survey516

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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A 'kiss of death' in marketing is having content that leads to a dead end.

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing.

The three places are:  consuming more content, joining your email list, and buying something.

Discover how you can implement all or one of these steps into each piece of valuable content that you create.

Episode resources: http://HappyHourHangouts.com/resources

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Having a website is a necessity for any business, and you'd think all businesses have them, right?

Well, maybe.

Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all!

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources to help you get a website up and running.

http://HappyHourHangouts.com/resources
 

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Using social for marketing your business can be wildly lucrative if done right.

Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy.

Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your business.

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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There are three components you must take into consideration when going for that sweet spot in your marketing.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing.

If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show!

If you feel like you've been missing that sweet spot and need some help, apply for a free marketing diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage.

In 2016 to market effectively, you have to give more value than you ask for in return.

Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience.

If you've been asking more than you've been giving, then apply for a free business diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list.

There are many effective ways to grow your email marketing list, and no one way is the right way.

You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems.

If you are stuck with your marketing efforts, apply for a complimentary business assessment with Dawn or Traci at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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It's human nature to want to take the easy road.

If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing.

At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audience.

If you haven't made this mistake yet in your business, than you'll want to learn from the ladies.

If you have made it, then you're in good company!

To apply for a free business assessment with Dawn or Traci, go to http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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There's so much going on in marketing these days and it's no different with the girls at Happy Hour!

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits.

Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter.

Dawn is holding a powerful webinar to help you discover how marketing automation can help your business.

You can register at http://HappyHourHangouts.com/auto.

Even if you aren't sure how automation can help you, you will get a ton out of this event.

Then the girls discuss how running Facebook traffic can be incredibly frustrating if you don't know what you are doing.

Traci recently started doing Traffic Audits for businesses that are running FB ad and not getting the results they'd hope for.

You can see if a traffic audit would be a good fit for you by going to http://HappyHourHangouts.com/coaching and be sure and mention the traffic audit in the comments.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark.

If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it!

Episode resources:

To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's!

No longer will asking a website visitor to sign up for your newsletter work.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours!

Episode resources:

To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Do you have a list building strategy for your business?

If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists.

Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company.

Episode resources:

If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at https://www.sunlight.digital/contact

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy.

You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot.

There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background.

Episode resources:  If you're wanting someone to look at your current process, apply for a complimentary business diagnostic session at https://www.sunlight.digital/contact

If you're ready to become a part of the Happy Hour Inner Circle, visit http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing.

Just because you can do something, doesn't mean you should!

Resources featured in this episode:

Zoom meeting, Trello, and Scrivner.

To get access to the Trello training referred to in the episode, visit http://HappyHourHangouts.com/boss.

To find out more about the Happy Hour Inner Circle, go to http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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We're always looking for ways to help our audience be more productive, get more results and enjoy your life.

On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro.

Dana has an AMAZING free training that you will want to run, not walk and download.

It's Happy Hour approved and it will change your business.

http://HappyHourHangouts.com/Boss

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Been wondering where the Happy Hour Crew has been?

In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls!

We also discuss a blog post that went viral called The Mental Cost of owning a business.

Read the blog here: http://allynlewis.com/the-mental-cost-of-owning-a-business/

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come.

This aired on January 2, 2015 and it is perfect to help you kick off 2016!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level!

Get ready for 2016!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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This episode of the Social Media Marketing Happy Hour is making history!

Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest.

In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com.

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit.

Episode resources:

http://HappyHourHangouts.com/clickfunnels

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek.  

If you want to grow your business to the level that you don't have to be in it each and every day, then you will not want to miss this episode.  

Episode resources:

http://HappyHourHangouts.com/coaching
http://HappyHourHangouts.com/geru

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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One of the secrets to success in marketing is knowing "who" you are talking to.  

So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship.  

So how the heck do you do that?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can talk to your "who" when it comes to your advertising and in your follow up.  

Episode resources:  

http://HappyHourHangouts.com/avatar http://HappyHourHangouts.com/awesome

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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The mindset that you bring to your marketing efforts is crucial.

If you have the wrong attitude or expectation when marketing, it could dramatically impact your results negatively.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss some key mindsets around advertising, creating sales funnels, email marketing and more.  

If you're ready to take your marketing to the next level and want to apply for a free diagnostic session with either Dawn or Traci go to http://HappyHourHangouts.com/coaching

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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So you're running traffic, you're starting to get leads, and you have a couple of emails written in your autoresponder.  

What do you do after that?  

How do you continue to build the relationship with your leads so they actually move closer to making a buying decision?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a strategy to continue to nurture those leads so that you increase your chances that they become customers.  

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Have you ever tried to persuade someone to do business with you that just "didn't get it" or they weren't ready for your solution?  

It can be an extremely frustrating experience.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss how targeting the right people can not only help your business grow faster, but how it can be a lot more fun.   

Episode resources:  

http://HappyHourHangouts.com/tw  

To apply for a coaching consultation go to

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Facebook continues to be an incredible source of traffic for businesses that have a paid advertising strategy.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a new Facebook advertising option, Facebook Lead Ads, that could just be a game changer for your business.  

Episode resources:  

http://HappyHourHangouts.com/tw  

To apply for a coaching consultation go to

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In the last episode of the Social Media Marketing Happy Hour we talked about where you send traffic, but in this episode, Dawn & Traci share how you can create the kind of content that is worthy to send traffic to.  

You don't want to send traffic to any random spot.  

Where you send it matters, and this episode will help you determine how to do that.

Episode resources:  http://HappyHourHangouts.com/tw

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Traffic, traffic, traffic.....everybody wants it, but what do you do with it?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the different types of content you would want to send traffic to.  

If you've spent money on paid traffic and have gotten no results, then you'll want to take notes on this show.  

Episode resources:  http://HappyHourHangouts.com/tw

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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When you first start (or even if you started a long time ago) marketing online and with social media, it can be tempting to think that marketing doesn't work when you don't get instant results. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how the daily activities you do for you business are building foundations for success long after you do them. 

Not only that, but if you want to speed things up, the best way to do that is to add some paid traffic to the mix. 

Episode resources: 

http://HappyHourHangouts.com/coaching - for a complimentary diagnostic coaching session. 

http://HappyHourHangouts.com/tw - for our Twitter Traffic Workshop sale!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Twitter continues to be the #1 source of free traffic for The Social Media Marketing Happy Hour, and even after a summer of ups and downs, leads continued to come in each and every day because of the nature of Twitter and the way we've implemented Twitter marketing strategies.

In this episode, Dawn & Traci share how Twitter continues to be a wicked awesome content distribution strategy and how you can turn Twitter into a lead generation machine!

Episode resources:  http://HappyHourHangouts.com/tw

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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What works in social media marketing changes on a regular basis. 

There are some fundamentals and strategies that never change but your approach and focus can often change. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the value of understanding what's working in your business and what's not, and how being willing to make the necessary changes to support your success can really impact your business. 

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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You've heard of writers block, right? 

Many people who set out to blog often get stuck with coming up with ideas of what to blog about and what type of content would be of value to their audience. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some strategies, techniques and tips to help you never run out of ideas for your blog.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Blogging regularly and producing valuable content is an extremely powerful marketing strategy. 

But what if you don't like to write or aren't good at it? 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some strategy to help even the worst writer smash any excuses about producing a great blog. 

Episode Resources: 

http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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If you've listened to the Social Media Marketing Happy Hour Podcast for any length of time, you know the importance we place on building an email list of subscribers. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can build an invaluable "invisible list" with great content on your blog.

This strategy will help you transform cold traffic, into nice warm traffic, ready to learn more and respond to what you can offer.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Do you have your own blog? Is blogging part of your social media strategy? 

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci share how blogging and creating valuable content can be a significant part of getting great results with your social media marketing. 

This one strategy alone can completely change your marketing results. 

Episode Resources: 

Join the Happy Hour Inner Circle

http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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When it comes to social media, you can't be constantly pushing your links and trying to sell all the time. 

People will tune you out. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share specifically how to balance sharing valuable content and promotional content on Twitter. 

Twitter isn't like most social media platforms so you don't want to approach it like you would Facebook or Instagram.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Edited by Daniel Romeros

Leveraging social media and the internet is a great way to reach your exact perfect prospect, or as we refer to it, your avatar. 

But what about in person? 

How do you connect with your avatar more personally? 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some tips on how to take the conversation to Skype, Google Hangout or even when you have the chance to meet you avatar in person! 

Episode resources: 

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Edited by Daniel Romeros

A group of The Social Media Marketing Happy Hour Podcast listeners recently hopped on a Periscope with Traci to ask questions they want to have answered on the Podcast.

In this episode, Dawn & Traci answer one of those questions. 

If you've struggled with copywriting for landing pages, sales letters, emails or even just Tweets, then this is the show for you! 

Dawn & Traci share some tips as well as their favorite resources to learn this valuable skill.  

You can follow Happy Hour on Periscope:

@SMMHappyHour or ask your questions using #AskHappyHour on Twitter!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Edited by Daniel Romeros

Using the right tools to manage your social media accounts can make a huge difference in running your business or having your business run you!  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about their opinion on the best tools to use for content management.  

If you would like to have the girls answer your social media question on an upcoming episode of the Social Media Marketing Happy Hour, you can tweet @smmhappyhour using #AskHappyHour or email info@HappyHourHangouts.com  

Episode resources 

http://HappyHourHangouts.com/SO 

http://HappyHourHangouts.com/Hootsuite  http://HappyHourHangouts.com/postplanner 

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Traci was recently asked if it was possible to build meaningful relationships online and that is the inspiration for today's Social Media Marketing Happy Hour.  

If you aren't sure if you can truly build strong relationships online then you won't want to miss what Dawn & Traci have to share on todays episode.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Twitter is our favorite source of free traffic and leads and for many people, they have no idea how to make Twitter work for them.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener's question who is starting to get more traffic from Twitter but isn't quite sure how to respond to it all.

Episode resources:

http://HappyHourHangouts.com/twitterhacks

To ask Dawn & Traci a question for an upcoming Podcast, Tweet them using #AskHappyHour to http://Twitter.com/SMMHappyHour or email info@happyhourhangouts.com

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Social Media is an amazing way to grow your business.  So many people, so many places.  Where do you focus?  What about the hottest new social media channel?  Do you add it to your focus, or do you ditch one of your current channels?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you what really matters when it comes to marketing on social media, and that alone will determine where you should focus your efforts!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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If you're using social media to grow your business, then you want to make the most of your efforts and be sure to post when people are likely to see what you post, right?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you when the best times to post are, as well as some important things to keep in mind when posting.  

Check out the amazing infographic that Microsoft put together over on the Happy Blog: http://happyhourhangouts.com/when-are-the-best-times-to-post-in-social-media/

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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What would happen to your business if disaster strikes?  Would your business grind to a halt?  What would happen if you suddenly got so sick you couldn't show up to run your day to day business activities?

Recently The Social Media Marketing Happy Hour had to answer these questions when Traci got really sick and was out of the game for more than 2 weeks.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what happened, why it wasn't a complete disaster, and what you can do to make sure you don't face a situation where your business stops completely because you do!

Episode resources:  

Complimentary Coaching Discovery Call:  http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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With all the constant changes with digital marketing, has blogging gone off to the marketing graveyard?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss where blogging fits in to your overall marketing strategy and if you should considering blogging or drop blogging completely from your digital marketing plan.

Episode resources:  http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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A few episodes back, Dawn & Traci shared a strategy to get increased engagement in Social Media, specifically Facebook.  

In this episode of the Social Media Marketing Happy Hour Podcast, the girls share some insight on the results they've experienced since creating a Facebook Group for the Happy Hour Marketing #Gamechangers.  

If you've been thinking about starting a group for your followers, prospects, fans, then you won't want to miss this episode!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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One of the best ways to learn marketing is to watch marketers.  In this episode of the Social Media Marketing Happy Hour podcast, Dawn & Traci share how they have not only invested thousands of dollars and hours into their marketing education, but how they have used a simple, free tactic to pick up some ninja skills along the way!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Social Media is amazing and we at the Social Media Marketing Happy Hour LOVE it!!  But the truth is, you don't own your social media or your social media followings.  

So what the heck does that mean?  That means you need to have a plan to get your followers to your email list or to your website!  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the Number One way to get traffic from Social Media to wherever you want to send it!

Don't miss this episode if you know you need to get more traffic to your business!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup👈

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Having a solid marketing strategy to promote your business is key, but do you have a strategy to actually grow your social media following?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share why you need to have a Social Media & digital media growth strategy to work with your marketing strategy to get better results in all that you do.

Episode resources:  http://HappyHourHangouts.com/products

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Summertime, Christmas Holidays....they can both be extremely slow times for business.  So what do you do? Do you just check out and buy into the fact that its "just a slow season" or can you do something to prosper while everyone is struggling?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how a little planning ahead  & marketing strategy for slow seasons can make a huge impact in your business.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Do you suffer from a bad case of #FOMO?  

Do you even know what that is?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about #FOMO or the Fear of Missing Out and how that psychology is in play big time on the Periscope social media platform and how you can utilize the human nature to not want to experience #FOMO in your marketing!

Discover how to create tension in the minds of your prospects and not guilt or manipulation.  

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Do you sell things on Social Media?  

If you're in business, likely you do.  If so, you need to be aware of a new warning that was recently released by the FTC governing the use of social media.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what you need to be aware of as a marketer and how to handle it going forward.  

Should you be alarmed?  Is this no big deal?  Listen in and find out!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Have you heard all the buzz about Periscope, the new social media platform that Twitter bought?  

Well, Traci is utterly addicted, and in this episode of the Social Media Marketing Happy Hour Podcast, Dawn & Traci give you the low down on what this new platform is all about and share a few strategies for how it could benefit you in your business!

Episode resources:

For the Google Hangout software Happy Hour Marketing recommends, visit: 

http://HappyHourHangouts.com/webinarjam

Download the Periscope app to your iPhone or Android: 

http://Periscope.TV

Follow Happy Hour @SMMHappyHour

To submit an application for a complimentary coaching session with Traci visit:

https://www.sunlight.digital/contact

Join the Happy Hour Marketing #GameChangers Facebook Community for free at:  http://HappyHourMarketing.com/fbgroup

Facebook is still the granddaddy of all social media sites and where most businesses customers are hanging out.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci pick up from the last episode where they talked about using Facebook groups and in this episode they share some ideas of how you can create marketing strategies to fill your Facebook groups with potential prospects!  

Episode resources:

http://HappyHourHangouts.com/fbgroup

There are some people who believe Facebook is on its way out and going the way of MySpace.  That couldn't be further from the truth.

Things may be challenging for business owners running a Fanpage, but where there's a will, there's a way!  

On this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you how they are changing their approach on Facebook to reach more of their targeted audience and how you can too!  

If you know your ideal customer is on Facebook but you're having a hard time with engagement, you don't want to miss this episode!

Episode resources:  

Happy Hour Marketing #GameChangers Group: 

http://HappyHourHangouts.com/fbgroup

You've heard the fortune is in the follow up right?  Well it really is.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some interesting statistics from their own business that really drive home the need for a good follow up series.  

What if you knew when a new subscriber was likely to buy?  What if you knew that if you kept up your follow up beyond just the first few days you'd most likely sell more?  Would you hunker down and write more emails into your follow up series?

This podcast will definitely inspire you to get that follow up series dialed in for your business!

Episode resources:  

To join the Happy Hour Inner Circle go to:  

http://HappyHourHangouts.com/innercircle

NEW!  Join our Free Facebook group, the Happy Hour Marketing #GameChangers!

http://HappyHourHangouts.com/fbgroup

If you've never used PostPlanner to help you curate content for your marketing, now might be the time to reconsider it!  

In breaking news, Dawn & Traci share how the PostPlanner app (http://HappyHourHangouts.com/postplanner) now has feeds for trending Instagram photos!  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you why this is such a big deal, and how to use this new feature to help you grow your following & your business.....FAST!

Episode resources:  

http://HappyHourHangouts.com/postplanner

http://HappyHourHangouts.com/innercircle

For more information on private consulting or done for you marketing, email info@happyhourhangouts.com

For the entire month of June, Instagram was our hot topic, and even though today is July 1, (Happy Canada Day to our neighbors to the north) Dawn & Traci had to continue the conversation, especially because Instagram has released an updated search & explore feature that is just HUGE for marketers!

If you've seen results in your business from using the right hashtags on Twitter, or from using "trend jacking" ...now you have a tremendous opportunity with your Instagram account!

Episode resources:  http://HappyHourHangouts.com/innercircle

Join the Inner Circle Mastermind by July 12, 2015, and get access to both June's training on Instagram AND July's training on blogging!

To contact Dawn or Traci, email info@happyhourhangouts.com

What do you do when you've gone through the efforts to discover who your avatar is, just to realize that they either don't want pay for or don't value your services?  In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what to do in that case and why sometimes its more important to change your audience then change your act!  

Episode resources:  http://HappyHourHangouts.com/innercircle

In this edition of the Social Media Marketing Happy Hour, Dawn & Traci share some of the things going on with Happy Hour Marketing.  Dawn is in a new studio and just got back from Ontraport certification.  It's time to expand your horizons and look up for new opportunities for your business!

To learn more about Ontraport visit http://HappyHourHangouts.com/ontraport or to find out how to hire Dawn or Traci or both email us at info@happyhourhangouts.com

Dawn recently shared an article in the Social Media Marketing Happy Hour Inner Circle and it caused a bit of an uproar. In the article, a women interviewed said Facebook is out, and Instagram is in.

Don't miss this episode as Dawn & Traci discuss whether they believe this to be true or not and how it can impact your business.

Article mentioned in episode:  Facebook is out, Instagram is in when it comes to building a business, says Showpo chief

Episode Resources:  The Social Media Marketing Happy Hour Inner Circle

Did you see the viral video from a week ago with the flamboyant green haired man? You know the one...#PieceofABurger.

In this episode of the Social Media Marketing Happy Hour Podcast, Dawn and Traci laugh uncontrollably and share how brands who engage in "Social Listening" really win in our current culture of social media.  

Resources mentioned in this episode:  Happy Hour Inner Circle

We've dedicated the month of June to Instagram, yet we almost completely ignored this hot platform.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how spammers almost kept them away, but why they're not going to ignore IG and why you may want to consider not ignoring it either!

Episode resources:  Happy Hour Inner Circle Mastermind

How can you sell products and services to your prospects without feeling icky and manipulative? Who wants to be a "boiler room" kinda sales person anyway?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can put the needs of your prospects first and increase your results by focusing on them and not you!

Episode resources:  The Social Media Marketing Happy Hour InnerCircle

When should you start building your email list? What if you don't have anything to sell?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener, Emily, about her question with a business she and her husband plan to launch this fall!

Even if you have an existing business and a list, you'll want to check out this episode as the girls share their email marketing secret weapon!

Episode resources:  Autoresponder Madness

Our clients have been asking us to focus on Instagram, and so for the month of June, that's our focus. Just as we roll out our tips and strategies for growing a vibrant brand on Instagram, IG announces that they're going to be rolling out ads to all advertisers in their Photo Feed! If you've been a fan of FB ads, you're going to love this episode of the Social Media Marketing Happy Hour!

If you are just getting started in business, marketing online can be pretty overwhelming. Where do you start? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about where to begin when marketing your business.  

No matter how much you may know about a topic, there is always room to learn more. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a story of a recent experience that really brought this home, and by being open to learn, has made a huge impact in business results.

So many people struggle when it comes to finding a good way to create social media posts with a good, strong call to action. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to create posts with great calls to action, as well as how to add new friends on Facebook. You don't want to miss their answers!

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer the question submitted by a listener about creating a library of social media posts. If you are trying to get more organized with your content calendar, this is the show for you!

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to incorporate your own website into your marketing. If you have a website, have thought about your own website and how you would use that to market your business, you don't want to miss today's episode!

If you have a question that you'd like answered on the Social Media Marketing Happy Hour Podcast, you can email us at info@HappyHourHangouts.com. In this episode, Dawn & Traci answer a listeners question about sharing their direct selling company on their Facebook page.