Mon, 26 August 2019
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packagingPeople will remember your faceMarketing platforms are visual nowadays
Invest in good graphic designsDon't drop the ball on the visualsHave a brand board
Retarget with different visualsVisuals include your videos
Where to Find Us:The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing
Direct download: Episode_16_-_Focusing_on_Visuals_in_Your_Marketing.mp3
Category:general -- posted at: 2:36am EDT |
Mon, 12 August 2019
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the featuresSales funnels need the benefitWrite a FAB StatementBecause of (feature), it will (advantage) which means to you (benefit)Advantage vs. BenefitNever run out of hook ideasDo a feature dump & go through this process
Where to Find Us:The Happy Hour Hangouts Resources
Direct download: Episode_15_Features_Advantages_Benefit.mp3
Category:general -- posted at: 1:00am EDT |