Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together!

Also, Happy Hour Marketing needs your help!

Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business!

http://HappyHourHangouts.com/survey516

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy.

Whether you're a coach, consultant, speaker, author, small business owner, marketing director, or more, you won't want to miss this valuable continuation.

Oh, and the ladies have a little extra fun this week that might make you LOL!

Also, Happy Hour Marketing needs your help!

Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business!

http://HappyHourHangouts.com/survey516

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy.

Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy.

Grab a pen and paper because you'll definitely want to take notes!

Also, Happy Hour Marketing needs your help! 

Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! 

 http://HappyHourHangouts.com/survey516

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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A 'kiss of death' in marketing is having content that leads to a dead end.

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing.

The three places are:  consuming more content, joining your email list, and buying something.

Discover how you can implement all or one of these steps into each piece of valuable content that you create.

Episode resources: http://HappyHourHangouts.com/resources

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Having a website is a necessity for any business, and you'd think all businesses have them, right?

Well, maybe.

Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all!

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources to help you get a website up and running.

http://HappyHourHangouts.com/resources
 

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Using social for marketing your business can be wildly lucrative if done right.

Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy.

Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your business.

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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There are three components you must take into consideration when going for that sweet spot in your marketing.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing.

If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show!

If you feel like you've been missing that sweet spot and need some help, apply for a free marketing diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage.

In 2016 to market effectively, you have to give more value than you ask for in return.

Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience.

If you've been asking more than you've been giving, then apply for a free business diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list.

There are many effective ways to grow your email marketing list, and no one way is the right way.

You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems.

If you are stuck with your marketing efforts, apply for a complimentary business assessment with Dawn or Traci at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet?

The Happy Hour Marketing #GameChangers are waiting for you!

Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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It's human nature to want to take the easy road.

If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing.

At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audience.

If you haven't made this mistake yet in your business, than you'll want to learn from the ladies.

If you have made it, then you're in good company!

To apply for a free business assessment with Dawn or Traci, go to http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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There's so much going on in marketing these days and it's no different with the girls at Happy Hour!

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits.

Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter.

Dawn is holding a powerful webinar to help you discover how marketing automation can help your business.

You can register at http://HappyHourHangouts.com/auto.

Even if you aren't sure how automation can help you, you will get a ton out of this event.

Then the girls discuss how running Facebook traffic can be incredibly frustrating if you don't know what you are doing.

Traci recently started doing Traffic Audits for businesses that are running FB ad and not getting the results they'd hope for.

You can see if a traffic audit would be a good fit for you by going to http://HappyHourHangouts.com/coaching and be sure and mention the traffic audit in the comments.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark.

If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it!

Episode resources:

To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's!

No longer will asking a website visitor to sign up for your newsletter work.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours!

Episode resources:

To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Do you have a list building strategy for your business?

If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists.

Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company.

Episode resources:

If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at https://www.sunlight.digital/contact

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy.

You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot.

There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background.

Episode resources:  If you're wanting someone to look at your current process, apply for a complimentary business diagnostic session at https://www.sunlight.digital/contact

If you're ready to become a part of the Happy Hour Inner Circle, visit http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing.

Just because you can do something, doesn't mean you should!

Resources featured in this episode:

Zoom meeting, Trello, and Scrivner.

To get access to the Trello training referred to in the episode, visit http://HappyHourHangouts.com/boss.

To find out more about the Happy Hour Inner Circle, go to http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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We're always looking for ways to help our audience be more productive, get more results and enjoy your life.

On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro.

Dana has an AMAZING free training that you will want to run, not walk and download.

It's Happy Hour approved and it will change your business.

http://HappyHourHangouts.com/Boss

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Been wondering where the Happy Hour Crew has been?

In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls!

We also discuss a blog post that went viral called The Mental Cost of owning a business.

Read the blog here: http://allynlewis.com/the-mental-cost-of-owning-a-business/

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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