Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you.

We talked about:

The 3-ways to generate revenue

Relieve anxiety and stress by focusing on 2 & 3

Communicating with a client is an opportunity

Take amazing care of your clients

Automate your onboarding process

The value of getting in front of your clients

Never let the debt go too deep

Make sure you come back next week, we're starting a series on Customer Experiences.

Where to Find Us

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.

We talked about:

Hal Elrod's Journal Tip

Negative thoughts can happen

Emily Fletcher and Mike Michalowicz books

We live in a perpetual state of being inadequate

They aren't necessarily doing better than you

Don't be discouraged

Where to Find Us

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Follow Dawn on Instagram

Check out Traci on YouTube

Connect with Traci on LinkedIn

It is important to look at what marketing does for your business as a whole instead of just silo marketing.

We talked about:

Everything you do is traffic and content

Ads keep all search traffic up

You have to think of the overall health

In the beginning, things might just be content machine, but they can change to traffic machines

Commit to being business owners that look at the business holistically instead of in a silo

Where to Find Us:

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Follow Dawn on Instagram

Check out Traci on YouTube

Connect with Traci on LinkedIn

Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens.

Keep Your Ducks in a Row for when life happens

Keep a marketing machine running in the background

Have a strong team and hiring process

As business owners we get to architect our business

Document everything that you do

Where to Find Us:

Dawn's Instagram

Traci's LinkedIn

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.

We talked about:

Get into a zen mindset

Put marketing at the very top

Don't compare and don't copy

Run FB Ads as a visibility project

Always work backwards 

Get the FB Pixel on all of your sites 

When outsourcing

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important.

We talked about:

You don't have to be an extrovert to put out video and marketing content.

Introverts do not have to go to big events.

Mix best practices with who you are.

Repurpose content

Well-Syndicated Content

Screen-share videos & Audio

Create evergreen content

Keep moving forward every day in faith. 

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy.

You can influence 65% of the population with good images because they are visual learners.

We talked about:

Digital marketers don't often talk about packaging

People will remember your face

Marketing platforms are visual nowadays

Invest in good graphic designs

Don't drop the ball on the visuals

Have a brand board

Retarget with different visuals

Visuals include your videos

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

We talked about:

Don’t only include the features

Sales funnels need the benefit

Write a FAB Statement

Because of (feature), it will (advantage) which means to you (benefit)

Advantage vs. Benefit

Never run out of hook ideas

Do a feature dump & go through this process

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn’s 10 Secrets to Get More Clients with Email Marketing

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising?

We dig into advertising for these controversial industries like CBD.

We talked about:

A hard stance on paid advertising

Ad approval can be hard 

Have an offering outside of the restricted content 

Do the actual selling in email marketing

If you don't have other products, have your funnel around education

Be willing to slow down to speed up, instead of fighting FB

Change your domain enough to pass a human review

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom.

Remember, everyone is human.

Mistakes propel you.

There is no easy way out. 

Make it yours. 

Join a Mastermind or get coached

Get information and then adapt to your own path

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci’s Masterclass Waitlist

Dawn’s 10 Secrets to Get More Clients with Email Marketing

If you don't have a sales funnel, you are hurting your profits.

We talked about:

All businesses will grow and benefit from a sales funnel.

Sales Funnels Are a Common Sense Approach.

Congruency Is A Marketing Principle.

Businesses That Need Sales Funnels.

Share Your Expertise on a Deeper Level.

What Do You Do At No Pitch Events?

If You're Selling On Amazon?

If You Have an E-Commerce Funnel?

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.

Outsourcing is a key part of taking your business from startup to scale without losing your mind.

We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.

We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind.

We talked about:

Too Close to Your Biz 

Businesses Are Like Icebergs

It Is Not If You Could Do It But If You Should Do It

Reinvest Often

Outsource Wisely to Go From Startup to Scale

Tech Stuff Can Take Up Too Much Brain Space

You Want Exponential Growth

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.

We talked about:

Know The Length of Your Sales Cycle

Know When Your Investment Will Come Back

Have a Tripwire to Fund Your Ad Budget

Engagement Ads Can Shorten Your Sales Cycle

Nurture Emails or a Ridiculous Sales Cycle?

Be Careful With Engagement Bait on FB Ads

Create Real Life Scarcity, not Fake Scarcity

We're Sticking Around

Where to Find Us:

Get on Traci's Masterclass Waitlist

Dawn's Email Marketing Checklist

Follow Dawn on Instagram

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up.

We talked about:

Auto Webinars

Retargeting and Follow Up

Slowly Increase Your Ad Spend

Scale Horizontally

Hiring Out

Write Out Your Processes

Where to Find Us

Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season. 

Apply to Work With Divine Social

Follow Traci on Instagram 

Dawn's Email Marketing Checklist 

Follow Dawn on Instagram 

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience.

We talked about:

Human-to-Human Marketing.

Speaking Personally versus Corporately.

Getting Personal in Ads.

Asking For Replies in Email Marketing.

Automation Does Not Mean Impersonal.

Personal Touch for High Ticket Offers.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn’s New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. 

We talked about:

Not Everybody is Going to Love You

Authenticity is Believable

 Do it for the benefit of people, not just to benefit you

You are working against a BS Meeter & Short Attention Span

Authenticity in Ad Copy

Authenticity in Email Marketing

The Importance of Social Media

Using Bots in Authenticity

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Dawn's Email Marketing Checklist

Follow Dawn on Instagram

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list.

We talked about:

Vanity Metrics Do Not Equal Profitability

60/40 Split 

Deliver Your Promises

Ask People to Respond

What To Do When Your List Is Not Engaged 

Automation vs Weekly Updates

Add a P.S. and Use Cliff Hangers

Lower the Friction

Know Your Numbers

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Download Dawn's Email Marketing Checklist

Follow Dawn on Instagram

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it.

We talked about:

Conversion Rates 

Tightening The Process 

Providing Relative Content

Having a Minimum 45-Day Follow-Up

The 5 Levels of Awareness 

Getting a CRM with Lead Scoring

Getting a Fresh Set of Eyes

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.

Your offer is everything!

We talked about:

Identify what is in your killer offer

Give Massive Social Proof 

Create an Extreme Value

Have Big Bonuses 

Have Urgency

Have a Done-For-You Component

Risk Reversal and Guarantees

Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle. 

Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client.

You have to dig deep.

How knowing your perfect potential client helps in advertising.

How knowing your perfect potential client helps in your funnel.

Getting this right will make sure you attract the right people and repel the wrong people.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

Welcome back to our Reunion Show!

We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion.

What's Been Happening:

For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches.

What to Expect This Season:

We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks?

We have two totally different perspectives. We will be doing 1 show a week for the next 10 weeks.

Upcoming Episode Topics:

• Content Strategy
• Perfect Potential Clients
• Killer Offer
• Navigating the Customer Journey
• List Building & Email Marketing
• Authentic Marketing to the Masses
• Getting Personal
• Scaling Up
• Wrapping it All Up

If you're a new listener, welcome. If you're a longtime listener, we're sending so much big love to you!

Where to Find Us

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram