It's challenging to know who to take business advice from, but with time and mistakes comes wisdom.

Remember, everyone is human.

Mistakes propel you.

There is no easy way out. 

Make it yours. 

Join a Mastermind or get coached

Get information and then adapt to your own path

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci’s Masterclass Waitlist

Dawn’s 10 Secrets to Get More Clients with Email Marketing

If you don't have a sales funnel, you are hurting your profits.

We talked about:

All businesses will grow and benefit from a sales funnel.

Sales Funnels Are a Common Sense Approach.

Congruency Is A Marketing Principle.

Businesses That Need Sales Funnels.

Share Your Expertise on a Deeper Level.

What Do You Do At No Pitch Events?

If You're Selling On Amazon?

If You Have an E-Commerce Funnel?

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.

Outsourcing is a key part of taking your business from startup to scale without losing your mind.

We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.

We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind.

We talked about:

Too Close to Your Biz 

Businesses Are Like Icebergs

It Is Not If You Could Do It But If You Should Do It

Reinvest Often

Outsource Wisely to Go From Startup to Scale

Tech Stuff Can Take Up Too Much Brain Space

You Want Exponential Growth

Where to Find Us:

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.

We talked about:

Know The Length of Your Sales Cycle

Know When Your Investment Will Come Back

Have a Tripwire to Fund Your Ad Budget

Engagement Ads Can Shorten Your Sales Cycle

Nurture Emails or a Ridiculous Sales Cycle?

Be Careful With Engagement Bait on FB Ads

Create Real Life Scarcity, not Fake Scarcity

We're Sticking Around

Where to Find Us:

Get on Traci's Masterclass Waitlist

Dawn's Email Marketing Checklist

Follow Dawn on Instagram

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up.

We talked about:

Auto Webinars

Retargeting and Follow Up

Slowly Increase Your Ad Spend

Scale Horizontally

Hiring Out

Write Out Your Processes

Where to Find Us

Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season. 

Apply to Work With Divine Social

Follow Traci on Instagram 

Dawn's Email Marketing Checklist 

Follow Dawn on Instagram 

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience.

We talked about:

Human-to-Human Marketing.

Speaking Personally versus Corporately.

Getting Personal in Ads.

Asking For Replies in Email Marketing.

Automation Does Not Mean Impersonal.

Personal Touch for High Ticket Offers.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn’s New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. 

We talked about:

Not Everybody is Going to Love You

Authenticity is Believable

 Do it for the benefit of people, not just to benefit you

You are working against a BS Meeter & Short Attention Span

Authenticity in Ad Copy

Authenticity in Email Marketing

The Importance of Social Media

Using Bots in Authenticity

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Dawn's Email Marketing Checklist

Follow Dawn on Instagram

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list.

We talked about:

Vanity Metrics Do Not Equal Profitability

60/40 Split 

Deliver Your Promises

Ask People to Respond

What To Do When Your List Is Not Engaged 

Automation vs Weekly Updates

Add a P.S. and Use Cliff Hangers

Lower the Friction

Know Your Numbers

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Download Dawn's Email Marketing Checklist

Follow Dawn on Instagram

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it.

We talked about:

Conversion Rates 

Tightening The Process 

Providing Relative Content

Having a Minimum 45-Day Follow-Up

The 5 Levels of Awareness 

Getting a CRM with Lead Scoring

Getting a Fresh Set of Eyes

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.

Your offer is everything!

We talked about:

Identify what is in your killer offer

Give Massive Social Proof 

Create an Extreme Value

Have Big Bonuses 

Have Urgency

Have a Done-For-You Component

Risk Reversal and Guarantees

Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle. 

Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it.

Where to Find Us:

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Follow Dawn's New 6-Figure Sales Funnels Podcast

Follow Dawn on Instagram