Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you.

We talked about:

The 3-ways to generate revenue

Relieve anxiety and stress by focusing on 2 & 3

Communicating with a client is an opportunity

Take amazing care of your clients

Automate your onboarding process

The value of getting in front of your clients

Never let the debt go too deep

Make sure you come back next week, we're starting a series on Customer Experiences.

Where to Find Us

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.

We talked about:

Hal Elrod's Journal Tip

Negative thoughts can happen

Emily Fletcher and Mike Michalowicz books

We live in a perpetual state of being inadequate

They aren't necessarily doing better than you

Don't be discouraged

Where to Find Us

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Follow Dawn on Instagram

Check out Traci on YouTube

Connect with Traci on LinkedIn

It is important to look at what marketing does for your business as a whole instead of just silo marketing.

We talked about:

Everything you do is traffic and content

Ads keep all search traffic up

You have to think of the overall health

In the beginning, things might just be content machine, but they can change to traffic machines

Commit to being business owners that look at the business holistically instead of in a silo

Where to Find Us:

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Follow Dawn on Instagram

Check out Traci on YouTube

Connect with Traci on LinkedIn

Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens.

Keep Your Ducks in a Row for when life happens

Keep a marketing machine running in the background

Have a strong team and hiring process

As business owners we get to architect our business

Document everything that you do

Where to Find Us:

Dawn's Instagram

Traci's LinkedIn

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.

We talked about:

Get into a zen mindset

Put marketing at the very top

Don't compare and don't copy

Run FB Ads as a visibility project

Always work backwards 

Get the FB Pixel on all of your sites 

When outsourcing

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important.

We talked about:

You don't have to be an extrovert to put out video and marketing content.

Introverts do not have to go to big events.

Mix best practices with who you are.

Repurpose content

Well-Syndicated Content

Screen-share videos & Audio

Create evergreen content

Keep moving forward every day in faith. 

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy.

You can influence 65% of the population with good images because they are visual learners.

We talked about:

Digital marketers don't often talk about packaging

People will remember your face

Marketing platforms are visual nowadays

Invest in good graphic designs

Don't drop the ball on the visuals

Have a brand board

Retarget with different visuals

Visuals include your videos

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

We talked about:

Don’t only include the features

Sales funnels need the benefit

Write a FAB Statement

Because of (feature), it will (advantage) which means to you (benefit)

Advantage vs. Benefit

Never run out of hook ideas

Do a feature dump & go through this process

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn’s 10 Secrets to Get More Clients with Email Marketing

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising?

We dig into advertising for these controversial industries like CBD.

We talked about:

A hard stance on paid advertising

Ad approval can be hard 

Have an offering outside of the restricted content 

Do the actual selling in email marketing

If you don't have other products, have your funnel around education

Be willing to slow down to speed up, instead of fighting FB

Change your domain enough to pass a human review

Where to Find Us:

The Happy Hour Hangouts Resources

Sign Up For 3 Pillars Masterclass

Dawn's 10 Secrets to Get More Clients with Email Marketing