Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come.

This aired on January 2, 2015 and it is perfect to help you kick off 2016!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level!

Get ready for 2016!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Merry Christmas and Happy Holidays!

Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.

Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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This episode of the Social Media Marketing Happy Hour is making history!

Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest.

In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com.

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit.

Episode resources:

http://HappyHourHangouts.com/clickfunnels

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek.  

If you want to grow your business to the level that you don't have to be in it each and every day, then you will not want to miss this episode.  

Episode resources:

http://HappyHourHangouts.com/coaching
http://HappyHourHangouts.com/geru

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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One of the secrets to success in marketing is knowing "who" you are talking to.  

So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship.  

So how the heck do you do that?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can talk to your "who" when it comes to your advertising and in your follow up.  

Episode resources:  

http://HappyHourHangouts.com/avatar http://HappyHourHangouts.com/awesome

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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The mindset that you bring to your marketing efforts is crucial.

If you have the wrong attitude or expectation when marketing, it could dramatically impact your results negatively.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss some key mindsets around advertising, creating sales funnels, email marketing and more.  

If you're ready to take your marketing to the next level and want to apply for a free diagnostic session with either Dawn or Traci go to http://HappyHourHangouts.com/coaching

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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So you're running traffic, you're starting to get leads, and you have a couple of emails written in your autoresponder.  

What do you do after that?  

How do you continue to build the relationship with your leads so they actually move closer to making a buying decision?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a strategy to continue to nurture those leads so that you increase your chances that they become customers.  

Episode resources:

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Have you ever tried to persuade someone to do business with you that just "didn't get it" or they weren't ready for your solution?  

It can be an extremely frustrating experience.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss how targeting the right people can not only help your business grow faster, but how it can be a lot more fun.   

Episode resources:  

http://HappyHourHangouts.com/tw  

To apply for a coaching consultation go to

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Facebook continues to be an incredible source of traffic for businesses that have a paid advertising strategy.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a new Facebook advertising option, Facebook Lead Ads, that could just be a game changer for your business.  

Episode resources:  

http://HappyHourHangouts.com/tw  

To apply for a coaching consultation go to

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

 
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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In the last episode of the Social Media Marketing Happy Hour we talked about where you send traffic, but in this episode, Dawn & Traci share how you can create the kind of content that is worthy to send traffic to.  

You don't want to send traffic to any random spot.  

Where you send it matters, and this episode will help you determine how to do that.

Episode resources:  http://HappyHourHangouts.com/tw

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Traffic, traffic, traffic.....everybody wants it, but what do you do with it?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the different types of content you would want to send traffic to.  

If you've spent money on paid traffic and have gotten no results, then you'll want to take notes on this show.  

Episode resources:  http://HappyHourHangouts.com/tw

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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When you first start (or even if you started a long time ago) marketing online and with social media, it can be tempting to think that marketing doesn't work when you don't get instant results. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how the daily activities you do for you business are building foundations for success long after you do them. 

Not only that, but if you want to speed things up, the best way to do that is to add some paid traffic to the mix. 

Episode resources: 

http://HappyHourHangouts.com/coaching - for a complimentary diagnostic coaching session. 

http://HappyHourHangouts.com/tw - for our Twitter Traffic Workshop sale!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Twitter continues to be the #1 source of free traffic for The Social Media Marketing Happy Hour, and even after a summer of ups and downs, leads continued to come in each and every day because of the nature of Twitter and the way we've implemented Twitter marketing strategies.

In this episode, Dawn & Traci share how Twitter continues to be a wicked awesome content distribution strategy and how you can turn Twitter into a lead generation machine!

Episode resources:  http://HappyHourHangouts.com/tw

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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What works in social media marketing changes on a regular basis. 

There are some fundamentals and strategies that never change but your approach and focus can often change. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the value of understanding what's working in your business and what's not, and how being willing to make the necessary changes to support your success can really impact your business. 

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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You've heard of writers block, right? 

Many people who set out to blog often get stuck with coming up with ideas of what to blog about and what type of content would be of value to their audience. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some strategies, techniques and tips to help you never run out of ideas for your blog.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Blogging regularly and producing valuable content is an extremely powerful marketing strategy. 

But what if you don't like to write or aren't good at it? 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some strategy to help even the worst writer smash any excuses about producing a great blog. 

Episode Resources: 

http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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If you've listened to the Social Media Marketing Happy Hour Podcast for any length of time, you know the importance we place on building an email list of subscribers. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can build an invaluable "invisible list" with great content on your blog.

This strategy will help you transform cold traffic, into nice warm traffic, ready to learn more and respond to what you can offer.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Do you have your own blog? Is blogging part of your social media strategy? 

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci share how blogging and creating valuable content can be a significant part of getting great results with your social media marketing. 

This one strategy alone can completely change your marketing results. 

Episode Resources: 

Join the Happy Hour Inner Circle

http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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When it comes to social media, you can't be constantly pushing your links and trying to sell all the time. 

People will tune you out. 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share specifically how to balance sharing valuable content and promotional content on Twitter. 

Twitter isn't like most social media platforms so you don't want to approach it like you would Facebook or Instagram.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Edited by Daniel Romeros

Leveraging social media and the internet is a great way to reach your exact perfect prospect, or as we refer to it, your avatar. 

But what about in person? 

How do you connect with your avatar more personally? 

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some tips on how to take the conversation to Skype, Google Hangout or even when you have the chance to meet you avatar in person! 

Episode resources: 

http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Edited by Daniel Romeros

A group of The Social Media Marketing Happy Hour Podcast listeners recently hopped on a Periscope with Traci to ask questions they want to have answered on the Podcast.

In this episode, Dawn & Traci answer one of those questions. 

If you've struggled with copywriting for landing pages, sales letters, emails or even just Tweets, then this is the show for you! 

Dawn & Traci share some tips as well as their favorite resources to learn this valuable skill.  

You can follow Happy Hour on Periscope:

@SMMHappyHour or ask your questions using #AskHappyHour on Twitter!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
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Edited by Daniel Romeros

Using the right tools to manage your social media accounts can make a huge difference in running your business or having your business run you!  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about their opinion on the best tools to use for content management.  

If you would like to have the girls answer your social media question on an upcoming episode of the Social Media Marketing Happy Hour, you can tweet @smmhappyhour using #AskHappyHour or email info@HappyHourHangouts.com  

Episode resources 

http://HappyHourHangouts.com/SO 

http://HappyHourHangouts.com/Hootsuite  http://HappyHourHangouts.com/postplanner 

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Traci was recently asked if it was possible to build meaningful relationships online and that is the inspiration for today's Social Media Marketing Happy Hour.  

If you aren't sure if you can truly build strong relationships online then you won't want to miss what Dawn & Traci have to share on todays episode.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Twitter is our favorite source of free traffic and leads and for many people, they have no idea how to make Twitter work for them.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener's question who is starting to get more traffic from Twitter but isn't quite sure how to respond to it all.

Episode resources:

http://HappyHourHangouts.com/twitterhacks

To ask Dawn & Traci a question for an upcoming Podcast, Tweet them using #AskHappyHour to http://Twitter.com/SMMHappyHour or email info@happyhourhangouts.com

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Social Media is an amazing way to grow your business.  So many people, so many places.  Where do you focus?  What about the hottest new social media channel?  Do you add it to your focus, or do you ditch one of your current channels?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you what really matters when it comes to marketing on social media, and that alone will determine where you should focus your efforts!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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If you're using social media to grow your business, then you want to make the most of your efforts and be sure to post when people are likely to see what you post, right?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you when the best times to post are, as well as some important things to keep in mind when posting.  

Check out the amazing infographic that Microsoft put together over on the Happy Blog: http://happyhourhangouts.com/when-are-the-best-times-to-post-in-social-media/

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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What would happen to your business if disaster strikes?  Would your business grind to a halt?  What would happen if you suddenly got so sick you couldn't show up to run your day to day business activities?

Recently The Social Media Marketing Happy Hour had to answer these questions when Traci got really sick and was out of the game for more than 2 weeks.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what happened, why it wasn't a complete disaster, and what you can do to make sure you don't face a situation where your business stops completely because you do!

Episode resources:  

Complimentary Coaching Discovery Call:  http://HappyHourHangouts.com/coaching

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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With all the constant changes with digital marketing, has blogging gone off to the marketing graveyard?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss where blogging fits in to your overall marketing strategy and if you should considering blogging or drop blogging completely from your digital marketing plan.

Episode resources:  http://HappyHourHangouts.com/innercircle

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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A few episodes back, Dawn & Traci shared a strategy to get increased engagement in Social Media, specifically Facebook.  

In this episode of the Social Media Marketing Happy Hour Podcast, the girls share some insight on the results they've experienced since creating a Facebook Group for the Happy Hour Marketing #Gamechangers.  

If you've been thinking about starting a group for your followers, prospects, fans, then you won't want to miss this episode!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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One of the best ways to learn marketing is to watch marketers.  In this episode of the Social Media Marketing Happy Hour podcast, Dawn & Traci share how they have not only invested thousands of dollars and hours into their marketing education, but how they have used a simple, free tactic to pick up some ninja skills along the way!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉 Join us at http://HappyHourHangouts.com/fbgroup 👈

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Social Media is amazing and we at the Social Media Marketing Happy Hour LOVE it!!  But the truth is, you don't own your social media or your social media followings.  

So what the heck does that mean?  That means you need to have a plan to get your followers to your email list or to your website!  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the Number One way to get traffic from Social Media to wherever you want to send it!

Don't miss this episode if you know you need to get more traffic to your business!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup👈

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Having a solid marketing strategy to promote your business is key, but do you have a strategy to actually grow your social media following?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share why you need to have a Social Media & digital media growth strategy to work with your marketing strategy to get better results in all that you do.

Episode resources:  http://HappyHourHangouts.com/products

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Summertime, Christmas Holidays....they can both be extremely slow times for business.  So what do you do? Do you just check out and buy into the fact that its "just a slow season" or can you do something to prosper while everyone is struggling?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how a little planning ahead  & marketing strategy for slow seasons can make a huge impact in your business.

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Do you suffer from a bad case of #FOMO?  

Do you even know what that is?  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about #FOMO or the Fear of Missing Out and how that psychology is in play big time on the Periscope social media platform and how you can utilize the human nature to not want to experience #FOMO in your marketing!

Discover how to create tension in the minds of your prospects and not guilt or manipulation.  

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Do you sell things on Social Media?  

If you're in business, likely you do.  If so, you need to be aware of a new warning that was recently released by the FTC governing the use of social media.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what you need to be aware of as a marketer and how to handle it going forward.  

Should you be alarmed?  Is this no big deal?  Listen in and find out!

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Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 

👉Join us at http://HappyHourHangouts.com/fbgroup 👈

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Have you heard all the buzz about Periscope, the new social media platform that Twitter bought?  

Well, Traci is utterly addicted, and in this episode of the Social Media Marketing Happy Hour Podcast, Dawn & Traci give you the low down on what this new platform is all about and share a few strategies for how it could benefit you in your business!

Episode resources:

For the Google Hangout software Happy Hour Marketing recommends, visit: 

http://HappyHourHangouts.com/webinarjam

Download the Periscope app to your iPhone or Android: 

http://Periscope.TV

Follow Happy Hour @SMMHappyHour

To submit an application for a complimentary coaching session with Traci visit:

https://www.sunlight.digital/contact

Join the Happy Hour Marketing #GameChangers Facebook Community for free at:  http://HappyHourMarketing.com/fbgroup

Facebook is still the granddaddy of all social media sites and where most businesses customers are hanging out.  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci pick up from the last episode where they talked about using Facebook groups and in this episode they share some ideas of how you can create marketing strategies to fill your Facebook groups with potential prospects!  

Episode resources:

http://HappyHourHangouts.com/fbgroup

There are some people who believe Facebook is on its way out and going the way of MySpace.  That couldn't be further from the truth.

Things may be challenging for business owners running a Fanpage, but where there's a will, there's a way!  

On this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you how they are changing their approach on Facebook to reach more of their targeted audience and how you can too!  

If you know your ideal customer is on Facebook but you're having a hard time with engagement, you don't want to miss this episode!

Episode resources:  

Happy Hour Marketing #GameChangers Group: 

http://HappyHourHangouts.com/fbgroup

You've heard the fortune is in the follow up right?  Well it really is.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some interesting statistics from their own business that really drive home the need for a good follow up series.  

What if you knew when a new subscriber was likely to buy?  What if you knew that if you kept up your follow up beyond just the first few days you'd most likely sell more?  Would you hunker down and write more emails into your follow up series?

This podcast will definitely inspire you to get that follow up series dialed in for your business!

Episode resources:  

To join the Happy Hour Inner Circle go to:  

http://HappyHourHangouts.com/innercircle

NEW!  Join our Free Facebook group, the Happy Hour Marketing #GameChangers!

http://HappyHourHangouts.com/fbgroup

If you've never used PostPlanner to help you curate content for your marketing, now might be the time to reconsider it!  

In breaking news, Dawn & Traci share how the PostPlanner app (http://HappyHourHangouts.com/postplanner) now has feeds for trending Instagram photos!  

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you why this is such a big deal, and how to use this new feature to help you grow your following & your business.....FAST!

Episode resources:  

http://HappyHourHangouts.com/postplanner

http://HappyHourHangouts.com/innercircle

For more information on private consulting or done for you marketing, email info@happyhourhangouts.com

For the entire month of June, Instagram was our hot topic, and even though today is July 1, (Happy Canada Day to our neighbors to the north) Dawn & Traci had to continue the conversation, especially because Instagram has released an updated search & explore feature that is just HUGE for marketers!

If you've seen results in your business from using the right hashtags on Twitter, or from using "trend jacking" ...now you have a tremendous opportunity with your Instagram account!

Episode resources:  http://HappyHourHangouts.com/innercircle

Join the Inner Circle Mastermind by July 12, 2015, and get access to both June's training on Instagram AND July's training on blogging!

To contact Dawn or Traci, email info@happyhourhangouts.com

What do you do when you've gone through the efforts to discover who your avatar is, just to realize that they either don't want pay for or don't value your services?  In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what to do in that case and why sometimes its more important to change your audience then change your act!  

Episode resources:  http://HappyHourHangouts.com/innercircle

In this edition of the Social Media Marketing Happy Hour, Dawn & Traci share some of the things going on with Happy Hour Marketing.  Dawn is in a new studio and just got back from Ontraport certification.  It's time to expand your horizons and look up for new opportunities for your business!

To learn more about Ontraport visit http://HappyHourHangouts.com/ontraport or to find out how to hire Dawn or Traci or both email us at info@happyhourhangouts.com

Dawn recently shared an article in the Social Media Marketing Happy Hour Inner Circle and it caused a bit of an uproar. In the article, a women interviewed said Facebook is out, and Instagram is in.

Don't miss this episode as Dawn & Traci discuss whether they believe this to be true or not and how it can impact your business.

Article mentioned in episode:  Facebook is out, Instagram is in when it comes to building a business, says Showpo chief

Episode Resources:  The Social Media Marketing Happy Hour Inner Circle

Did you see the viral video from a week ago with the flamboyant green haired man? You know the one...#PieceofABurger.

In this episode of the Social Media Marketing Happy Hour Podcast, Dawn and Traci laugh uncontrollably and share how brands who engage in "Social Listening" really win in our current culture of social media.  

Resources mentioned in this episode:  Happy Hour Inner Circle

We've dedicated the month of June to Instagram, yet we almost completely ignored this hot platform.

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how spammers almost kept them away, but why they're not going to ignore IG and why you may want to consider not ignoring it either!

Episode resources:  Happy Hour Inner Circle Mastermind

How can you sell products and services to your prospects without feeling icky and manipulative? Who wants to be a "boiler room" kinda sales person anyway?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can put the needs of your prospects first and increase your results by focusing on them and not you!

Episode resources:  The Social Media Marketing Happy Hour InnerCircle

When should you start building your email list? What if you don't have anything to sell?

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener, Emily, about her question with a business she and her husband plan to launch this fall!

Even if you have an existing business and a list, you'll want to check out this episode as the girls share their email marketing secret weapon!

Episode resources:  Autoresponder Madness

Our clients have been asking us to focus on Instagram, and so for the month of June, that's our focus. Just as we roll out our tips and strategies for growing a vibrant brand on Instagram, IG announces that they're going to be rolling out ads to all advertisers in their Photo Feed! If you've been a fan of FB ads, you're going to love this episode of the Social Media Marketing Happy Hour!

If you are just getting started in business, marketing online can be pretty overwhelming. Where do you start? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about where to begin when marketing your business.  

No matter how much you may know about a topic, there is always room to learn more. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a story of a recent experience that really brought this home, and by being open to learn, has made a huge impact in business results.

So many people struggle when it comes to finding a good way to create social media posts with a good, strong call to action. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to create posts with great calls to action, as well as how to add new friends on Facebook. You don't want to miss their answers!

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer the question submitted by a listener about creating a library of social media posts. If you are trying to get more organized with your content calendar, this is the show for you!

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to incorporate your own website into your marketing. If you have a website, have thought about your own website and how you would use that to market your business, you don't want to miss today's episode!

If you have a question that you'd like answered on the Social Media Marketing Happy Hour Podcast, you can email us at info@HappyHourHangouts.com. In this episode, Dawn & Traci answer a listeners question about sharing their direct selling company on their Facebook page.

Great news! If you use webinars to grow your business in any way shape or form, two of The Social Media Marketing Happy Hour's favorite tools now work together! In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can now use Webinar Jam with LeadPages!

In another episode of #AskHappyHour, Dawn & Traci answer a question from a loyal listener of the Social Media Marketing Happy Hour....How do you create and leverage group coaching when you have a very visual or hands on kind of business. If you've ever thought of doing group coaching, check out this episode

After a little hiatus, Dawn & Traci are back! In this episode of the Social Media Marketing Happy Hour, the girls answer a listeners question about email marketing providers, who they recommend and who they don't when it comes to building your email list and creating a killer follow up to grow your business fast!

There are lots of ways to get traffic to your website or lead capture pages, but not all sources of traffic are equal. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about why Facebook Ads can help you build your list fast with highly qualified leads. Be sure and take advantage of the free Facebook Ads course that LeadPages has put together at http://HappyHourHangouts.com/fbads

Facebook ads continue to be one of the most targeted and lucrative forms of traffic for your business around. For most people, they don't know enough about how to run an ad to confidently start investing their profits into advertising. Our good friends at LeadPages have put together one of the best free trainings we've ever seen on Facebook advertising and in today's episode of the Social Media Markeitng Happy Hour, Dawn & Traci share why you should head over to http://HappyHourHangouts.com/fbads and grab your copy of this free training.

Social Media has made it super easy to stay in touch with your prospects & customers, and customer service has taken on a whole new twist. So when our friends at PostPlanner wrote an article about turning off the direct messaging feature on your Facebook Fan Page, we thought it would be a good subject to discuss on this episode of the Social Media Marketing Happy Hour.

A Social Media Marketing Happy Hour listeners asks which tool do Dawn & Traci recommend, Hootsuite or Edgar? If you're looking to automate your social media, you won't want to miss the answer Dawn & Traci give you in this #AskHappyHour episode.

If you are in direct sales, you don't just need to deal with competition from other companies, but you also have competition from your own company. In this edition of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question on how to stand out in a crowd.

Leveraging the power of the internet to free up your time is incredibly appealing to entrepreneurs, but how do you take a face to face, or in person coaching business online? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question and share some advice to be able to leverage one to many.

In this #AskHappyHour edition of the Social Media Marketing Happy Hour Dawn & Traci answer a listeners question about how to overcome fear of the phone. It's easy to do certain things when it's your "job" but what about when you're the boss & the employee?

You've probably heard the saying "Facts Tell, Stories Sell", and in this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how telling stories in all aspects of your marketing will make a huge difference in your results.

As an entrepreneur, it is natural to want to reach your goals and success fast. Sometimes, we're so focused on the destination, we don't realize the amazing things going on today. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci take some time to encourage you along your journey to greatness!

If you have a blog and use the Facebook Like Box plugin, then you don't want to miss this episode of the Social Media Marketing Happy Hour. Dawn & Traci are sharing some important changes to this plugin effective June 23, 2015.

Your reputation and integrity is everything, not just in business, but in life. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how important it is to be a person who does what they say, both online and offline. Marketing may be a lot about the words we use, but it's critical that we back it up with action!

When you run out of people to talk to about your business, and you don't really know how to generate your own leads and sales, its natural to think that buying leads is a great solution. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci get into why this is a horrible idea, and what you should do if you're wanting to get more leads for your business.

There are a few things that get us fired up, and one of the major ones is when a home based business owner is told by their company that they can't market their business online. If you are in Direct Sales or Network Marketing, then you definitely don't want to miss this episode of the Social Media Marketing Happy Hour!

So you're running your ads but you aren't getting the results that you think you should be getting. What on earth could be the issue? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about one of the most common reasons for ads to fail....lack of congruency between your ad and the page the prospect lands on.  

One of the areas people struggle with when it comes to Facebook ads is where to send people. Do you send them straight to a sales page? To your Facebook Fan Page? If you're considering running Facebook ads, or you already have been, then you won't want to miss this episode of the Social Media Marketing Happy Hour where Dawn & Traci will give you the rundown of where to send your ads if you're trying to get more leads & sales!

Do you know it's time to run Facebook ads for your business, but you're scared of losing money? You're not alone... Many business owners are reluctant to spend money on ads. Never fear... in today's episode Dawn & Traci give you the low down on Facebook ads and why you should probably be using them in your business! 

Have you ever wondered what kind of content you should be posting to get the most engagement on your social media profiles? In today's episode Dawn & Traci share the 5 types of content you want to be posting to ensure you get maximum results from your social media marketing efforts!

Are you marketing blindfolded? Whether you're brand new or a seasoned marketer, there's a good chance you're making this mistake and leaving a ton of money on the table... find out how you can take that blindfold off and get better results than ever before!

There are a lot of marketing "systems" out there to help you learn to market your business online, but if you're not careful, you could end up losing focus of why you started marketing in the first place. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about what is causing more and more people to become "marketing drones" and how you can avoid falling into that trap!

It's Tax Day in the United States and to bring you a little Tax Day relief, Dawn & Traci have some funny marketing bloopers & blunders to share with you! Whether you are just getting started or have been marketing for a while, you don't want to miss this episode of the Social Media Marketing Happy Hour

Creating original content on a daily basis for your business can be challenging. In today's episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what Evergreen content is, and how to develop and use an Evergreen Marketing Strategy to make life easier for youself!!!  

You never get a second chance to make a first impression, whether it's face-to-face or on social media. On today's episode, learn some simple ways you can optimize your social media profile pictures to portray yourself as someone your potential customers are attracted to do business with. 

Marketing online can open up a can of worms when it comes to remembering and keeping all of your passwords organized. In this episode of the Weekend Marketing Minute, Dawn & Traci share with you their favorite password keepers. Dawn recommends Roboform (http://HappyHourHangouts.com/roboform) and Traci recommends LastPass (http://HappyHourHangouts.com/lastpass). Either are great choices, have free options and will make your life so much easier!

When most people start their journey as an entrepreneur, they dream of success. Sometimes, as success comes in unexpected ways, there can be subconscious forces that actually sabotage your success. It seems silly, but it's true and in this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about ways to get past any current or potential self-sabotage so you can create the business and the life that you love!

A few weeks ago at the Social Media Marketing World 2015, several experts said that they believe Pinterest is on it's way to replacing Google as a major search engine. In this episode of the Social Media Marketing Happy Hour Podcast, Dawn & Traci discuss their thoughts on this, as well as a few things you can do to get your business positioned to get more traffic from Pinterest.

Have you ever heard someone say "these products sell themselves" or maybe you've said it. The truth is, no products sell themselves. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what you can do to make it seem like your products or services sell themselves. You won't want to miss this episode so you never get discouraged when your products aren't selling!

It's a midweek episode of #AskHappyHour! In today's Social Media Marketing Happy Hour podcast, Dawn & Traci answer a listeners question about what to say on landing pages. If you aren't building a list yet, just started, or have been list building for a while, you'll want to listen to today's show!  

As an entrepreneur, you're always thinking about how you can grow your business, serve more clients, make a bigger impact. We've seen a lot of newbie & aspiring entrepreneurs make a critical mistake in their business, and that's not realizing how their own behavior creates a type of karmic backlash to their own business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some important mindset issues around the concept of being able to doing something vs. being willing. Be sure and share this episode with everyone!  

It happens all the time. An entrepreneur works hard to get their product, business, message in front of people, educates them, gets them excited to buy and then the worst possible thing happens....they buy from someone else. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share their experiences and how to prevent this from happening to you!

For a huge part of the world, today is a day that inspires hope. The Hope of the World. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how hope can transform your business, your family, your community and your world.  

In another edition of #AskHappyHour, Dawn & Traci answer a question from a Twitter follower. Should you have multiple LeadPages & Lists or just one? If you're brand new to list building or have been doing it for a long time, you don't want to miss this episode!  

Marketing your business on Facebook has it's pro's and con's...and the last year or so, Facebook has made it harder to get your message out. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few new features that Facebook has released that are GREAT for marketers!

Are you taking advantage of fun holidays in your business? Do you take yourself too seriously? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share their little April Fools joke and how major companies are capitalizng on silly holidays and how you can too!

The Social Media Marketing Happy Hour is thrilled to share some really big news! In this episode, Dawn & Traci share breaking news that would only be possible because of this podcast! Be sure to listen, you don't want to miss it!

Being an entrepreneur involves taking risks. You've got to be willing to fail. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how it's super important to not only fail, but do it early and often....Your greatest breakthroughs will come from it!

There's a saying that "karma is a bitch"...and it's true in marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss a toxic attitude that they've seen from aspiring entrepreneurs, how to recognize it and how to crush it FAST if you are following this bad practice.  

The Social Media Marketing Happy Hour is built on a partnership between Dawn & Traci and often they get questions about other people starting partnerships. In this episode of #AskHappyHour, Dawn & Traci answer a listeners question about setting up a partnership in a network marketing company.

In another edition of #AskHappyHour, Dawn & Traci answer the question from a listener about posting to multiple social media platforms at once. If you have a question that you'd like to have the Social Media Marketing Happy Hour gals answer, you can Tweet us, comment or use #AskHappyHour

Being an entrepreneur can be a treacherous journey! In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a recent experience that Traci had in climbing 2,000 vertical feet in less than a mile and how that applies to marketing & your journey as an entrepreneur! It was a wild ride and so is this episode!