Fri, 27 December 2019
Direct download: Episode_23_Happy_Hour_Holiday_Edition.mp3
Category:general -- posted at: 7:13pm EDT |
Mon, 18 November 2019
Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenueRelieve anxiety and stress by focusing on 2 & 3Communicating with a client is an opportunityTake amazing care of your clientsAutomate your onboarding processThe value of getting in front of your clientsNever let the debt go too deepMake sure you come back next week, we're starting a series on Customer Experiences. Where to Find UsThe Happy Hour Hangouts Resources
Direct download: Episode_22_Excellent_Customer_Experiences_-_The_pathway_to_increased_revenue.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 4 November 2019
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal TipNegative thoughts can happenEmily Fletcher and Mike Michalowicz booksWe live in a perpetual state of being inadequateThey aren't necessarily doing better than youDon't be discouraged
Where to Find UsSign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing Connect with Traci on LinkedIn
Direct download: Episode_21_Dont_Compare_Your_Insides_To_Others_Outsides.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 21 October 2019
It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and contentAds keep all search traffic upYou have to think of the overall healthIn the beginning, things might just be content machine, but they can change to traffic machinesCommit to being business owners that look at the business holistically instead of in a silo
Where to Find Us:Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing Connect with Traci on LinkedIn
Direct download: Episode_20__Holistic_Marketing_vs_Silo_Marketing.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 7 October 2019
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happensKeep a marketing machine running in the backgroundHave a strong team and hiring processAs business owners we get to architect our businessDocument everything that you do
Where to Find Us:
Direct download: Episode_19_Life_Happens_Having_Systems_in_Place_For_Your_Business.mp3
Category:general -- posted at: 5:36pm EDT |
Mon, 23 September 2019
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindsetPut marketing at the very topDon't compare and don't copyRun FB Ads as a visibility projectAlways work backwardsGet the FB Pixel on all of your sitesWhen outsourcing
Where to Find Us:The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing
Direct download: Episode_18_A_Beginners_Guide_to_FB_Ads.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 9 September 2019
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith.
Where to Find Us: The Happy Hour Hangouts Resources
Direct download: Episode_17_-_How_Handle_Online_Marketing_As_An_Extrovert_vs_Introvert.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 26 August 2019
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packagingPeople will remember your faceMarketing platforms are visual nowadays
Invest in good graphic designsDon't drop the ball on the visualsHave a brand board
Retarget with different visualsVisuals include your videos
Where to Find Us:The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing
Direct download: Episode_16_-_Focusing_on_Visuals_in_Your_Marketing.mp3
Category:general -- posted at: 2:36am EDT |
Mon, 12 August 2019
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the featuresSales funnels need the benefitWrite a FAB StatementBecause of (feature), it will (advantage) which means to you (benefit)Advantage vs. BenefitNever run out of hook ideasDo a feature dump & go through this process
Where to Find Us:The Happy Hour Hangouts Resources
Direct download: Episode_15_Features_Advantages_Benefit.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 29 July 2019
Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertisingAd approval can be hardHave an offering outside of the restricted contentDo the actual selling in email marketing
If you don't have other products, have your funnel around educationBe willing to slow down to speed up, instead of fighting FBChange your domain enough to pass a human review
Where to Find Us:The Happy Hour Hangouts Resources
Direct download: Episode_14_-_Learning_from_the_Exploding_CBD_Market_How_to_Leverage_Advertising_In_a_Controversial_Industry.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 15 July 2019
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours.
Join a Mastermind or get coachedGet information and then adapt to your own path
Where to Find Us:The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing
Direct download: Episode_13_-_Are_You_Getting_Advice_From_the_Right_People.mp3
Category:general -- posted at: 6:58am EDT |
Mon, 1 July 2019
If you don't have a sales funnel, you are hurting your profits. We talked about: All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach. Congruency Is A Marketing Principle. Businesses That Need Sales Funnels. Share Your Expertise on a Deeper Level. What Do You Do At No Pitch Events? If You're Selling On Amazon? If You Have an E-Commerce Funnel? Where to Find Us:The Happy Hour Hangouts Resources
Direct download: Episode_12_-_Why_Not_Having_a_Sales_Funnel_is_Hurting_Your_Profits.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 17 June 2019
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.
Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.
We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind. We talked about: Too Close to Your BizBusinesses Are Like IcebergsIt Is Not If You Could Do It But If You Should Do ItReinvest OftenOutsource Wisely to Go From Startup to ScaleTech Stuff Can Take Up Too Much Brain SpaceYou Want Exponential Growth
Where to Find Us:The Happy Hour Hangouts Resources
Direct download: Episode_11_-_Strategies_to_Go_From_Startup_to_Scale..._without_Losing_Your_Mind.mp3
Category:general -- posted at: 2:57am EDT |
Tue, 4 June 2019
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. We talked about: Know The Length of Your Sales CycleKnow When Your Investment Will Come BackHave a Tripwire to Fund Your Ad BudgetEngagement Ads Can Shorten Your Sales CycleNurture Emails or a Ridiculous Sales Cycle?Be Careful With Engagement Bait on FB AdsCreate Real Life Scarcity, not Fake ScarcityWe're Sticking Around
Where to Find Us:Get on Traci's Masterclass Waitlist
Direct download: Episode_10_-_How_to_Shorten_Your_Sales_Cycle.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 27 May 2019
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. We talked about: Auto WebinarsRetargeting and Follow UpSlowly Increase Your Ad SpendScale HorizontallyHiring OutWrite Out Your Processes
Where to Find UsTake a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season. Apply to Work With Divine Social |
Mon, 20 May 2019
Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience. We talked about: Human-to-Human Marketing. Speaking Personally versus Corporately. Getting Personal in Ads. Asking For Replies in Email Marketing. Automation Does Not Mean Impersonal. Personal Touch for High Ticket Offers.
Where to Find Us:Download Traci's 3 Pillar Checklist |
Mon, 13 May 2019
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. We talked about: Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Importance of Social Media Using Bots in Authenticity
Where to Find Us:Download Traci's 3 Pillar Checklist Dawn's Email Marketing Checklist
Direct download: Episode_7_-_Authenticity_in_Marketing.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 6 May 2019
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. We talked about: Vanity Metrics Do Not Equal Profitability60/40 SplitDeliver Your PromisesAsk People to RespondWhat To Do When Your List Is Not EngagedAutomation vs Weekly UpdatesAdd a P.S. and Use Cliff HangersLower the FrictionKnow Your Numbers
Where to Find Us:Download Traci's 3 Pillar Checklist
Direct download: Episode_6_-_List_Building__Email_Marketing.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 29 April 2019
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion RatesTightening The ProcessProviding Relative ContentHaving a Minimum 45-Day Follow-UpThe 5 Levels of AwarenessGetting a CRM with Lead ScoringGetting a Fresh Set of Eyes
Where to Find Us:Download Traci's 3 Pillar Checklist
Direct download: Episode_5_-_Navigating_the_Customer_Journey.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 22 April 2019
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! We talked about: Identify what is in your killer offerGive Massive Social ProofCreate an Extreme ValueHave Big BonusesHave UrgencyHave a Done-For-You ComponentRisk Reversal and Guarantees
Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle. Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it. Where to Find Us:Download Traci's 3 Pillar Checklist |
Mon, 15 April 2019
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising.
How knowing your perfect potential client helps in your funnel.
Getting this right will make sure you attract the right people and repel the wrong people.
Where to Find Us:Download Traci's 3 Pillar Checklist
Direct download: Episode_3_-_Going_Deep_on_Your_Perfect_Potential_Client.mp3
Category:general -- posted at: 11:04am EDT |
Mon, 8 April 2019
Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. We talked about: The Importance of Being CongruentHow to Create a Congruent Content StrategyContent Strategy Should Be As Many Pieces of Content As Necessary
Join us next week as we talk about finding your perfect client avatar. You want to listen in even if you know your avatar, but we dig so deep that you will learn something new.
Where to Find Us:Download Traci's 3 Pillar ChecklistFollow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram
Direct download: Episode_2_-_Creating_a_content_strategy_that_converts.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 1 April 2019
Welcome back to our Reunion Show!
We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion.
What's Been Happening:
For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches.
What to Expect This Season:
We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks?
We have two totally different perspectives. We will be doing 1 show a week for the next 10 weeks.
Upcoming Episode Topics:
If you're a new listener, welcome. If you're a longtime listener, we're sending so much big love to you!
Where to Find Us
Download Traci's 3 Pillar Checklist
Follow Dawn's New 6-Figure Sales Funnels Podcast
Direct download: Episode_1_-_Its_not_an_April_Fools_Joke...Were_Back.mp3
Category:general -- posted at: 1:00am EDT |
Mon, 20 June 2016
Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable.
Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 370_-_Email_Marketing__Mistakes_You_Want_To_Avoid.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 13 June 2016
In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
Direct download: 369_-_Creating_A_Content_Marketing_Strategy_Part_2.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 6 June 2016
In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! http://HappyHourHangouts.com/survey516 The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 368_-_Creating_A_Content_Marketing_Strategy_Part_1.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 30 May 2016
A 'kiss of death' in marketing is having content that leads to a dead end. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 367_-Content_Marketing-_Always_Leading_To_The_Next_Step.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 23 May 2016
Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 |
Mon, 16 May 2016
Using social for marketing your business can be wildly lucrative if done right. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 365_-_4_Components_of_a_Solid_Social_Strategy.mp3
Category:general -- posted at: 3:30am EDT |
Sun, 8 May 2016
There are three components you must take into consideration when going for that sweet spot in your marketing. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 364_-_Hitting_the_Sweet_Spot_in_Your_Marketing.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 2 May 2016
Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 363_-_Providing_More_Value_than_You_Take.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 25 April 2016
In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 |
Mon, 18 April 2016
It's human nature to want to take the easy road.
Direct download: 361_-_Why_A_Cookie_Cutter_Approach_Doesnt_Work.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 11 April 2016
There's so much going on in marketing these days and it's no different with the girls at Happy Hour!
Direct download: 360_-_Snapchat_Automation__Traffic_Audits.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 4 April 2016
In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark.
Direct download: 359_-_Hitting_the_Mark_with_Your_Irresistable_Offer.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 28 March 2016
If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈
Direct download: 358_-_Creating_an_Irresistable_Offer_.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 21 March 2016
Do you have a list building strategy for your business?
Direct download: 357_-_3_List_Building_Strategies_for_2016.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 14 March 2016
If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming.
Direct download: 356_-_Minimum_Viable_Setup_-_What_Do_You_Need.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 7 March 2016
In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy.
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Mon, 29 February 2016
As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all.
Direct download: 354_-_Using_Resources_To_Market_More_and_Market_More_Effectively.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 22 February 2016
We're always looking for ways to help our audience be more productive, get more results and enjoy your life.
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Mon, 15 February 2016
Been wondering where the Happy Hour Crew has been?
Direct download: 352_-_The_Downside_To_Entrepreneurship__The_Future_Of_Happy_Hour.mp3
Category:general -- posted at: 2:46pm EDT |
Wed, 30 December 2015
Merry Christmas and Happy Holidays!
Direct download: 351_-_Setting_Targets_For_A_New_Year_Part_2_-_2015_Best_of_Show.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 23 December 2015
Merry Christmas and Happy Holidays!
Direct download: 350_-_Dialing_in_Your_Dreams_-_2015_Best_of_Show.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 16 December 2015
Merry Christmas and Happy Holidays!
Direct download: 349_-_Why_Are_You_On_Social_Media_Anyway_-_2015_Best_of_Show.mp3
Category:general -- posted at: 3:30am EDT |
Thu, 10 December 2015
Merry Christmas and Happy Holidays!
Direct download: 348_-_Mindset_Strategy__Tactics_-_2015_Best_of_Show.mp3
Category:general -- posted at: 6:10pm EDT |
Wed, 25 November 2015
This episode of the Social Media Marketing Happy Hour is making history!
Direct download: 347_-_Happy_Hour_History_Making_Live_on_Blab-im__Our_First_Guest.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 18 November 2015
You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business.
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Wed, 11 November 2015
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek.
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Wed, 4 November 2015
One of the secrets to success in marketing is knowing "who" you are talking to.
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Wed, 28 October 2015
The mindset that you bring to your marketing efforts is crucial.
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Wed, 21 October 2015
So you're running traffic, you're starting to get leads, and you have a couple of emails written in your autoresponder.
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Wed, 14 October 2015
Have you ever tried to persuade someone to do business with you that just "didn't get it" or they weren't ready for your solution?
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Wed, 7 October 2015
Facebook continues to be an incredible source of traffic for businesses that have a paid advertising strategy.
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Wed, 30 September 2015
In the last episode of the Social Media Marketing Happy Hour we talked about where you send traffic, but in this episode, Dawn & Traci share how you can create the kind of content that is worthy to send traffic to.
Direct download: 339_-_Creating_Content_Worthy_of_Traffic.mp3
Category:general -- posted at: 3:30am EDT |
Sat, 26 September 2015
Traffic, traffic, traffic.....everybody wants it, but what do you do with it? |
Wed, 16 September 2015
When you first start (or even if you started a long time ago) marketing online and with social media, it can be tempting to think that marketing doesn't work when you don't get instant results. |
Wed, 9 September 2015
Twitter continues to be the #1 source of free traffic for The Social Media Marketing Happy Hour, and even after a summer of ups and downs, leads continued to come in each and every day because of the nature of Twitter and the way we've implemented Twitter marketing strategies. |
Mon, 7 September 2015
What works in social media marketing changes on a regular basis. |
Wed, 2 September 2015
You've heard of writers block, right?
Direct download: 334_-__Finding_Topics_To_Blog_About_When_Youre_Stuck.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 31 August 2015
Blogging regularly and producing valuable content is an extremely powerful marketing strategy.
Direct download: 333_-_Blogging_-_What_If_You_Dont_Like_Writing.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 28 August 2015
If you've listened to the Social Media Marketing Happy Hour Podcast for any length of time, you know the importance we place on building an email list of subscribers.
Direct download: 332_-_Growing_Your_Invisible_List_With_Great_Content.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 26 August 2015
Do you have your own blog? Is blogging part of your social media strategy? |
Mon, 24 August 2015
When it comes to social media, you can't be constantly pushing your links and trying to sell all the time.
Direct download: 330_-_AskHappyHour_Balancing_Promotional_Vs._Value_Content.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 21 August 2015
Leveraging social media and the internet is a great way to reach your exact perfect prospect, or as we refer to it, your avatar.
Direct download: 329_-_AskHappyHour_Connecting_With_Your_Avatar_in_Person.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 19 August 2015
A group of The Social Media Marketing Happy Hour Podcast listeners recently hopped on a Periscope with Traci to ask questions they want to have answered on the Podcast. |
Mon, 17 August 2015
Using the right tools to manage your social media accounts can make a huge difference in running your business or having your business run you!
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about their opinion on the best tools to use for content management.
If you would like to have the girls answer your social media question on an upcoming episode of the Social Media Marketing Happy Hour, you can tweet @smmhappyhour using #AskHappyHour or email info@HappyHourHangouts.com
Episode resources
http://HappyHourHangouts.com/SO http://HappyHourHangouts.com/Hootsuite http://HappyHourHangouts.com/postplanner
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 327-_AskHappyHour_Best_Tools_For_Content_Managment.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 14 August 2015
Traci was recently asked if it was possible to build meaningful relationships online and that is the inspiration for today's Social Media Marketing Happy Hour.
If you aren't sure if you can truly build strong relationships online then you won't want to miss what Dawn & Traci have to share on todays episode.
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 326_-_AskHappyHour_Building_Relationships_Online.mp3
Category:general -- posted at: 2:51pm EDT |
Wed, 12 August 2015
Twitter is our favorite source of free traffic and leads and for many people, they have no idea how to make Twitter work for them.
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener's question who is starting to get more traffic from Twitter but isn't quite sure how to respond to it all.
Episode resources:
http://HappyHourHangouts.com/twitterhacks To ask Dawn & Traci a question for an upcoming Podcast, Tweet them using #AskHappyHour to http://Twitter.com/SMMHappyHour or email info@happyhourhangouts.com
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 325-_AskHappyHour-_Capitializing_on_Increased_Twitter_Traffic.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 10 August 2015
Social Media is an amazing way to grow your business. So many people, so many places. Where do you focus? What about the hottest new social media channel? Do you add it to your focus, or do you ditch one of your current channels?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you what really matters when it comes to marketing on social media, and that alone will determine where you should focus your efforts!
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 324-_Chasing_Your_Avatar_Not_Hot_Platforms.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 7 August 2015
If you're using social media to grow your business, then you want to make the most of your efforts and be sure to post when people are likely to see what you post, right?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you when the best times to post are, as well as some important things to keep in mind when posting.
Check out the amazing infographic that Microsoft put together over on the Happy Blog: http://happyhourhangouts.com/when-are-the-best-times-to-post-in-social-media/
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Wed, 5 August 2015
What would happen to your business if disaster strikes? Would your business grind to a halt? What would happen if you suddenly got so sick you couldn't show up to run your day to day business activities?
Recently The Social Media Marketing Happy Hour had to answer these questions when Traci got really sick and was out of the game for more than 2 weeks.
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what happened, why it wasn't a complete disaster, and what you can do to make sure you don't face a situation where your business stops completely because you do!
Episode resources:
Complimentary Coaching Discovery Call: http://HappyHourHangouts.com/coaching
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Mon, 3 August 2015
With all the constant changes with digital marketing, has blogging gone off to the marketing graveyard?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss where blogging fits in to your overall marketing strategy and if you should considering blogging or drop blogging completely from your digital marketing plan.
Episode resources: http://HappyHourHangouts.com/innercircle
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Fri, 31 July 2015
A few episodes back, Dawn & Traci shared a strategy to get increased engagement in Social Media, specifically Facebook.
In this episode of the Social Media Marketing Happy Hour Podcast, the girls share some insight on the results they've experienced since creating a Facebook Group for the Happy Hour Marketing #Gamechangers.
If you've been thinking about starting a group for your followers, prospects, fans, then you won't want to miss this episode!
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Wed, 29 July 2015
One of the best ways to learn marketing is to watch marketers. In this episode of the Social Media Marketing Happy Hour podcast, Dawn & Traci share how they have not only invested thousands of dollars and hours into their marketing education, but how they have used a simple, free tactic to pick up some ninja skills along the way! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Fri, 24 July 2015
Social Media is amazing and we at the Social Media Marketing Happy Hour LOVE it!! But the truth is, you don't own your social media or your social media followings.
So what the heck does that mean? That means you need to have a plan to get your followers to your email list or to your website!
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the Number One way to get traffic from Social Media to wherever you want to send it!
Don't miss this episode if you know you need to get more traffic to your business!
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉Join us at http://HappyHourHangouts.com/fbgroup👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 318-_Best_Way_To_Get_Traffic_From_Social_Media.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 22 July 2015
Having a solid marketing strategy to promote your business is key, but do you have a strategy to actually grow your social media following?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share why you need to have a Social Media & digital media growth strategy to work with your marketing strategy to get better results in all that you do.
Episode resources: http://HappyHourHangouts.com/products
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 317-__Having_a_Marketing_Growth_Strategy.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 20 July 2015
Summertime, Christmas Holidays....they can both be extremely slow times for business. So what do you do? Do you just check out and buy into the fact that its "just a slow season" or can you do something to prosper while everyone is struggling?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how a little planning ahead & marketing strategy for slow seasons can make a huge impact in your business.
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Direct download: 316-__Having_a_Strategy_For_Slow_Seasons.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 17 July 2015
Do you suffer from a bad case of #FOMO?
Do you even know what that is?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about #FOMO or the Fear of Missing Out and how that psychology is in play big time on the Periscope social media platform and how you can utilize the human nature to not want to experience #FOMO in your marketing!
Discover how to create tension in the minds of your prospects and not guilt or manipulation.
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Wed, 15 July 2015
Do you sell things on Social Media?
If you're in business, likely you do. If so, you need to be aware of a new warning that was recently released by the FTC governing the use of social media.
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what you need to be aware of as a marketer and how to handle it going forward.
Should you be alarmed? Is this no big deal? Listen in and find out!
⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio! 👉Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ |
Mon, 13 July 2015
Have you heard all the buzz about Periscope, the new social media platform that Twitter bought?
Well, Traci is utterly addicted, and in this episode of the Social Media Marketing Happy Hour Podcast, Dawn & Traci give you the low down on what this new platform is all about and share a few strategies for how it could benefit you in your business!
Episode resources:
For the Google Hangout software Happy Hour Marketing recommends, visit: http://HappyHourHangouts.com/webinarjam
Download the Periscope app to your iPhone or Android:
http://Periscope.TV
Follow Happy Hour @SMMHappyHour
To submit an application for a complimentary coaching session with Traci visit:
https://www.sunlight.digital/contact
Join the Happy Hour Marketing #GameChangers Facebook Community for free at: http://HappyHourMarketing.com/fbgroup |
Fri, 10 July 2015
Facebook is still the granddaddy of all social media sites and where most businesses customers are hanging out.
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci pick up from the last episode where they talked about using Facebook groups and in this episode they share some ideas of how you can create marketing strategies to fill your Facebook groups with potential prospects!
Episode resources:
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Wed, 8 July 2015
There are some people who believe Facebook is on its way out and going the way of MySpace. That couldn't be further from the truth.
Things may be challenging for business owners running a Fanpage, but where there's a will, there's a way!
On this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you how they are changing their approach on Facebook to reach more of their targeted audience and how you can too!
If you know your ideal customer is on Facebook but you're having a hard time with engagement, you don't want to miss this episode!
Episode resources:
Happy Hour Marketing #GameChangers Group:
Direct download: 311-__When_Your_Fanpage_is_losing_steam.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 6 July 2015
You've heard the fortune is in the follow up right? Well it really is.
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some interesting statistics from their own business that really drive home the need for a good follow up series.
What if you knew when a new subscriber was likely to buy? What if you knew that if you kept up your follow up beyond just the first few days you'd most likely sell more? Would you hunker down and write more emails into your follow up series?
This podcast will definitely inspire you to get that follow up series dialed in for your business!
Episode resources:
To join the Happy Hour Inner Circle go to:
http://HappyHourHangouts.com/innercircle
NEW! Join our Free Facebook group, the Happy Hour Marketing #GameChangers!
|
Fri, 3 July 2015
If you've never used PostPlanner to help you curate content for your marketing, now might be the time to reconsider it!
In breaking news, Dawn & Traci share how the PostPlanner app (http://HappyHourHangouts.com/postplanner) now has feeds for trending Instagram photos!
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you why this is such a big deal, and how to use this new feature to help you grow your following & your business.....FAST!
Episode resources:
http://HappyHourHangouts.com/postplanner http://HappyHourHangouts.com/innercircle
For more information on private consulting or done for you marketing, email info@happyhourhangouts.com
Direct download: 309-__PostPlanner_Adds_Instagram_Pics_in_Their_Viral_Images.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 1 July 2015
For the entire month of June, Instagram was our hot topic, and even though today is July 1, (Happy Canada Day to our neighbors to the north) Dawn & Traci had to continue the conversation, especially because Instagram has released an updated search & explore feature that is just HUGE for marketers!
If you've seen results in your business from using the right hashtags on Twitter, or from using "trend jacking" ...now you have a tremendous opportunity with your Instagram account!
Episode resources: http://HappyHourHangouts.com/innercircle
Join the Inner Circle Mastermind by July 12, 2015, and get access to both June's training on Instagram AND July's training on blogging!
To contact Dawn or Traci, email info@happyhourhangouts.com
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Mon, 29 June 2015
What do you do when you've gone through the efforts to discover who your avatar is, just to realize that they either don't want pay for or don't value your services? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what to do in that case and why sometimes its more important to change your audience then change your act!
Episode resources: http://HappyHourHangouts.com/innercircle
Direct download: 307-__When_Your_Avatar_Isnt_Willing_To_Fork_Over_The_Cash.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 26 June 2015
In this edition of the Social Media Marketing Happy Hour, Dawn & Traci share some of the things going on with Happy Hour Marketing. Dawn is in a new studio and just got back from Ontraport certification. It's time to expand your horizons and look up for new opportunities for your business! To learn more about Ontraport visit http://HappyHourHangouts.com/ontraport or to find out how to hire Dawn or Traci or both email us at info@happyhourhangouts.com |
Wed, 24 June 2015
Dawn recently shared an article in the Social Media Marketing Happy Hour Inner Circle and it caused a bit of an uproar. In the article, a women interviewed said Facebook is out, and Instagram is in. Don't miss this episode as Dawn & Traci discuss whether they believe this to be true or not and how it can impact your business. Article mentioned in episode: Facebook is out, Instagram is in when it comes to building a business, says Showpo chief Episode Resources: The Social Media Marketing Happy Hour Inner Circle
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Mon, 22 June 2015
Did you see the viral video from a week ago with the flamboyant green haired man? You know the one...#PieceofABurger. In this episode of the Social Media Marketing Happy Hour Podcast, Dawn and Traci laugh uncontrollably and share how brands who engage in "Social Listening" really win in our current culture of social media. Resources mentioned in this episode: Happy Hour Inner Circle
Direct download: 304-__Social_Listen-__Brands_who_do_win.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 19 June 2015
We've dedicated the month of June to Instagram, yet we almost completely ignored this hot platform. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how spammers almost kept them away, but why they're not going to ignore IG and why you may want to consider not ignoring it either! Episode resources: Happy Hour Inner Circle Mastermind
Direct download: 303-__Why_We_Almost_Completely_Ignored_Instagram.mp3
Category:general -- posted at: 3:30am EDT |
Wed, 17 June 2015
How can you sell products and services to your prospects without feeling icky and manipulative? Who wants to be a "boiler room" kinda sales person anyway? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can put the needs of your prospects first and increase your results by focusing on them and not you! Episode resources: The Social Media Marketing Happy Hour InnerCircle
Direct download: 302-__Escaping_The_Boiler_Room_-_Selling_As_A_Servant.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 15 June 2015
When should you start building your email list? What if you don't have anything to sell? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener, Emily, about her question with a business she and her husband plan to launch this fall! Even if you have an existing business and a list, you'll want to check out this episode as the girls share their email marketing secret weapon! Episode resources: Autoresponder Madness
Direct download: 301-__AskHappyHour-_Building_List_Before_Youre_Ready_To_Sell.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 12 June 2015
Our clients have been asking us to focus on Instagram, and so for the month of June, that's our focus. Just as we roll out our tips and strategies for growing a vibrant brand on Instagram, IG announces that they're going to be rolling out ads to all advertisers in their Photo Feed! If you've been a fan of FB ads, you're going to love this episode of the Social Media Marketing Happy Hour!
Direct download: 300-__Instagram_Opening_Its_Feed_To_Ads.mp3
Category:general -- posted at: 3:30am EDT |
Mon, 8 June 2015
If you are just getting started in business, marketing online can be pretty overwhelming. Where do you start? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about where to begin when marketing your business.
Direct download: 289-__AskHappyHour_-_What_Should_Your_First_Step_Be_To_Market_A_New_Business.mp3
Category:general -- posted at: 1:30pm EDT |
Mon, 1 June 2015
No matter how much you may know about a topic, there is always room to learn more. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a story of a recent experience that really brought this home, and by being open to learn, has made a huge impact in business results. |
Fri, 29 May 2015
So many people struggle when it comes to finding a good way to create social media posts with a good, strong call to action. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to create posts with great calls to action, as well as how to add new friends on Facebook. You don't want to miss their answers!
Direct download: 287-__AskHappyHour_-_CTAs_in_Social_Media.mp3
Category:general -- posted at: 3:30am EDT |
Tue, 26 May 2015
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer the question submitted by a listener about creating a library of social media posts. If you are trying to get more organized with your content calendar, this is the show for you!
Direct download: 286-__AskHappyHour_-_Creating_A_Library_of_Social_Media_Posts.mp3
Category:general -- posted at: 3:30am EDT |
Fri, 22 May 2015
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to incorporate your own website into your marketing. If you have a website, have thought about your own website and how you would use that to market your business, you don't want to miss today's episode!
Direct download: 285-__AskHappyHour_-_Incorporating_Your_Website_into_Your_Marketing.mp3
Category:general -- posted at: 9:00am EDT |
Wed, 20 May 2015
If you have a question that you'd like answered on the Social Media Marketing Happy Hour Podcast, you can email us at info@HappyHourHangouts.com. In this episode, Dawn & Traci answer a listeners question about sharing their direct selling company on their Facebook page.
Direct download: 284-__AskHappyHour_-_FB_Fanpage_Turnoff.mp3
Category:general -- posted at: 3:30am EDT |